CRM, Sales and Marketing Blog

Top 10 Strategic Technologies for 2012 by Gartner

Posted by Marion Tourrette on Tue, Nov 15, 2011

Gartner recently highlighted the top 10 technologies and trends that will be strategic for most organizations in 2012. They will affect your business, are you prepared to take advantage of them?

common creatives photo by Pete ReedFirst, what does Gartner mean by "Strategic technology"? According to Gartner, strategic technology impact organisations' long-term plans and initiatives and:

  • Has the potential for significant impact on the enterprise in the next three years
  • Has high potential for disruption to IT or the business
  • The need for a major dollar investment
  • Has the risk of being late to adopt
  • May also be an emerging technology, or an existing technology that has matured and is becoming suitable for a wider range of uses.

Gartner's top 10 strategic technology trends for 2012 include:

1. Media Tablets

No single platform or technology will dominate in the next three years.Organisations will need two mobile strategies: Business to Employee (B2E) and Business to Customer (B2C) which includes Business to Business (B2B).

2. Mobile-Centric Applications and Interfaces 

User interfaces (IU) are evolving from windows, icons, menus and pointers to mobile-centric interfaces emphasizing touch, gesture, search, voice and video.

3. Contextual and Social User Experience

"Context-aware" computing is about anticipating the user’s needs and proactively serving up the most appropriate and customised content, product or service.Context can be used to link mobile, social, location, payment and commerce.

4. Internet of Things

The Internet of Things (IoT) is a concept that describes how the Internet will expand as sensors and intelligence are added to physical items such as consumer devices or physical assets and these objects are connected to the Internet. Examples include image recognition technologies and Near Field Communication (NFC) payment (allows users to make payments by waving their mobile phone in front of a compatible reader).

5. App Stores and Marketplaces

Gartner forecasts that by 2014, there will be more than 70 billion mobile application downloads from app stores every year. This will grow from a consumer-only phenomena to an enterprise focus.

6. Next-Generation Analytics

Gartner predicts analytics will increasingly focus on decisions and collaboration in 2012.Next-generation analytics will move from analyzing historical data to explain what happened, to analyzing real-time information to predict the future.

7. Big Data

We are experiencing a big data explosion. The single data warehouse will no longer be able to serve most organisations, because the "size, complexity of formats and speed of delivery exceeds the capabilities of traditional data management technologies." Diversedata warehouses will bring together information from multiple sources as needed.

8. In-Memory Computing

Gartner predicts huge use of flash memory in consumer, entertainment and other embedded IT systems, as well as new layers of memory in servers. 

9. Extreme Low-Energy Servers

Low-energy servers are increasingly adopted and are built on low-power processors typically used in mobile devices. They are well suited for some non-compute intensive tasks such as the delivery of static objects to a website. However, most applications will require more processing power.

10. Cloud Computing

Cloud Computing is a disruptive force, and its increasing adoption will lead to dramatic changes in IT infrastructure for organisations.Gartner says 2012 will see a focus on Hybrid cloud computing, bringing together external public cloud services and internal private cloud services. Companies such as IBM and Amazon Web Services will continue to expand their cloud services offering over the next two years.
Which of these 10 trends do you see already affecting your organisation? Which are most or least likely to be adopted by your organisation?

Tags: CRM, CRM Trends