Pardot Marketing Analytics’ integration with GoodData provides marketers with the actionable insights they need to track the effectiveness of their marketing activities.
"Marketers are living in a new reality," said Adam Blitzer, co-founder and COO at Pardot. "Fuzzy concepts like branding are less important; data-based decisions matter most. Our new reporting and analysis tools allow marketers to make informed decisions in real time, while tracking performance for all their campaigns from a single, easy to use platform."
The reporting tools, which are free to Pardot clients, allows marketers to:
- Make informed decisions in real time while tracking performance for all campaigns from a single, easy to use platform
- Automatically send reports at specified times to internal and external audiences
- Quickly and easily create reports to track lead volume, lead activity and revenue generated from a given campaign, as well as content consumption popularity over time
- Visibility into not only the source of each opportunity, but also the top marketing activities influencing those buyers.