CRM, Sales and Marketing Blog

Pardot and GoodData’s New Reporting and Analysis Tools

Posted by Marion Tourrette on Tue, Dec 20, 2011

Pardot Marketing Analytics’ integration with GoodData provides marketers with the actionable insights they need to track the effectiveness of their marketing activities.

Pardot and GoodDataPardot partnered with GoodData to deliver the new marketing reporting tool, which includes customizable dashboards and easy to build charts and graphs.

"Marketers are living in a new reality," said Adam Blitzer, co-founder and COO at Pardot. "Fuzzy concepts like branding are less important; data-based decisions matter most. Our new reporting and analysis tools allow marketers to make informed decisions in real time, while tracking performance for all their campaigns from a single, easy to use platform."

The reporting tools, which are free to Pardot clients, allows marketers to:

  • Make informed decisions in real time while tracking performance for all campaigns from a single, easy to use platform
  • Automatically send reports at specified times to internal and external audiences  
  • Quickly and easily create reports to track lead volume, lead activity and revenue generated from a given campaign, as well as content consumption popularity over time 
  • Visibility into not only the source of each opportunity, but also the top marketing activities influencing those buyers.
See the slides below to get more out of marketing analytics with Pardot and GoodData:

Tags: marketing automation, Pardot, Business intelligence