CRM, Sales and Marketing Blog

13 Reasons To Choose SugarCRM over

Posted by Marion Tourrette on Mon, Aug 22, 2011

Consider the facts when choosing the right CRM solution for your organisation: Here are 13 reasons why you should select SugarCRM over Salesforce for your organisation. 

1. Deploy Anywhere
  • Salesforce cloud
  • Customer cloud
  • Sugar cloud
  • Partner cloud
  • Public cloud

This matters to you because: Choice always matter and You keep Control


2. Customisations and Integrations
  • Proprietary language;
  • Arbitrary limitations & hidden fees
  • Common language; PHP
  • No limitations or hidden fees
  • SugarLogic
This matters to you because: Greater flexibility, Bigger options and More control


3. Open
  • Closed environment
  • Stuck on salesforce island
  • Open environment
  • Code level access
  • Open source
  • Audit capabilities
  • CE has over 7M downloads

This matters to you because: Control over your destiny and More value


4. More Value
  • 5 editions (levels)
  • Upgrade to the next level to unlock more features and value
  • Integrated Marketing engine
  • Sugar Mobile is more flexible
  • Sugar Professional has more features than level 1, 2 or 3

This matters to you because: You deserve to be treated as a customer, not a number


5. No penalty for Success
  • Penalizes your CRM success
  • Arbitrary limits
  • SugarCRM grows with you, no penalty for greater value
  • Sugar Professional is equivalent to salesforce Enterprise

This matters to you because: Customer success should never equate to an upsell opportunity


6. Flexible
  • “Flexible” on their terms
  • Notoriously difficult to work with
  • Integrations are controlled through the AppExchange
  • Works the way YOU work
  • Customers love SugarCRM
  • Integrations are open and available to all customers and partners

This matters to you because: Options are key, No vendor lock in


7. Your Data is Yours
  • .csv backup is not usable format
  • No ODBC support
  • Weekly backups are $$$
  • Full relational database backup
  • ODBC support
  • Weekly backups are free

This matters to you because: Your data is yours, You should have control, anytime, all the time


8. Configurations
  • Configurations by admin
  • Configuration limitations
  • Configurations by end user
  • No configuration limitations
  • Easy SocialCRM configuration

This matters to you because: you have More flexibility and Greater control


9. Intuitive
  • 10 year old design
  • Focus on chatter not on sales
  • Unnecessarily complex
  • The best user experience
  • Common web 2.0 UI
  • End users customisation

This matters to you because: Your people can focus on your customers, not on data entry, and you achieve Better end user adoption


10. Social CRM
  • Social CRM is about customers
  • Chatter is internal collaboration
  • Radian6 is not Social CRM but monitoring of social media
Social CRM with SugarCRM
  • Activity streams
  • LinkedIn, Twitter & Facebook
  • Customer and social collaboration
  •, GoToMeeting, Google Docs, LotusLive, Qontext and WebEx

This matters to you because: It’s all about customers…


11. Sales Intelligence
  • Jigsaw only
  • Premium service
  • InsideView, Jigsaw, Hoovers
  • Included in the subscription

This matters to you because: Better informed sales staff = Greater revenue opportunities


12. Mobile CRM
  • BlackBerry, iPhone, Windows
  • Need to Learn Development
  • full mobile solution is expensive
SugarCRM mobile options
  • Android, BlackBerry, iPad & iPhone
  • Much better PIM integration
  • No learning mobile development
  • Included in the subscriptions

This matters to you because: Mobile CRM is critical to most customers


13 - Affordable
  • Upsell to Enterprise edition
  • $125/user/month
  • Customers in EU, AUS, Japan pay a 45% premium (~$180)

This matters to you because: Cost always matters


SugarCRM –More Flexibility, Greater Control, Better Price

sugar vs salesforce


Closing Remarks from Larry Ellison, CEO Oracle:

"Salesforce has a weak security model - everyone's data co-mingles on the same platform and if that goes down, everyone goes down. It is not fault tolerant, it's not virtual and it's not elastic."

Source: CBR


Free Comparison: Top Reasons Why You Should Consider Choosing SugarCRM over Salesforce

This SugarCRM versus Salesforce Kit contains:

  • Editions Comparison: Compare SugarCRM versus Salesforce editions
  • 20 page guide:Consider the facts when choosing the right CRM solution for your organisation
  • Presentation slides: SugarCRM versus Salesforce Business Benefits


FREE Comparison SugarCRM vs.  Salesforce


Tags: SugarCRM vs. Salesforce, SugarCRM, CRM evaluation