In the increasingly competitive higher education landscape, Australian Universities and Colleges need to transform how they interact with students. It’s more important than ever to build and leverage lifelong relationships to boost enrolment, expand course take-up, and secure funding.
CRM, Sales and Marketing Blog
The way companies use and pay for customer relationship management (CRM) software has changed significantly over the past decade.
Higher education is undergoing a transformation. Universities and Colleges must adapt the way they operate, and compete in an increasingly consumer-driven market.
Think about it – the more obstacles that stand in your sales reps’ way, the less time they have to close new deals. So to shorten your sales cycle, you’ll need sales processes that run as efficiently as possible.
The outlook continues to be positive for CRM (customer relationship management) as buyers focus on technologies that enable more-targeted customer interactions in multi-channel environments.
CRM solutions provider SugarCRM is continuously expanding in Asia-Pacific with a year-over-year increase in sales. According to Larry Augustin, CEO of SugarCRM, Asia Pacific is one of the company’s fastest growing revenue regions globally.
CRM (customer relationship management) software has come a long way since its debut as primarily a sales automation system. With more insights available to users through social and analytics capabilities, CRM “wish lists” are much longer today than in previous years. But what are the essential features CRM buyers are seeking to assist their businesses and manage their most prized asset - their customers?
Frost & Sullivan recently published the State of Cloud Computing in Australia Report 2013, which highlights that public cloud offering has seen very strong growth in the last 12 months.
Want to know the top CRM systems that your peers are using this year? Software Advice has launched its 2013 CRM Software UserView survey. The survey collects market data such as the most popular CRM products and their top benefits. And you’re invited to participate.
The survey takes about 5 minutes to complete and addresses:
- CRM system used
- Top CRM benefits
- Top CRM challenges
- Changes in investment
- Devices used to access CRM.
The advances in technology, changes in buyer behaviour and the hyper-connected world we live in have helped transform the CRM industry. As CRM vendors add social, marketing, analytics, and mobile capabilities to their CRM offerings, organisations can gain even more returns from their CRM, but the key to success is integration.
Research firm Aberdeen Group recently published a research paper that found that 87 % of sales professionals in best-in-class organisations achieve quota, versus only 20 % of their counterparts.