CRM, Sales and Marketing Blog

In Higher Education Today, it’s All About Nurturing Relationships Throughout the Entire Student Lifecycle

Posted by Richard Evans on Wed, Jul 9, 2014

In the increasingly competitive higher education landscape, Australian Universities and Colleges need to transform how they interact with students. It’s more important than ever to build and leverage lifelong relationships to boost enrolment, expand course take-up, and secure funding.

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Tags: CRM, CRM benefits, Stakeholder Engagement

CRM's Dirty Little Secret: New Analysis of Hidden Costs

Posted by Richard Evans on Tue, Jun 10, 2014

The way companies use and pay for customer relationship management (CRM) software has changed significantly over the past decade.

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Tags: CRM, CRM evaluation, CRM Cost

Australian Universities and Colleges Face a Brave New World

Posted by Marion Tourrette on Wed, May 21, 2014

Higher education is undergoing a transformation. Universities and Colleges must adapt the way they operate, and compete in an increasingly consumer-driven market. 

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Tags: CRM, CRM benefits, Stakeholder Engagement

Cut to the Cash: Best Practices to Shorten Your Sales Cycle

Posted by Marion Tourrette on Thu, Mar 20, 2014

Think about it – the more obstacles that stand in your sales reps’ way, the less time they have to close new deals. So to shorten your sales cycle, you’ll need sales processes that run as efficiently as possible.

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Tags: CRM, sales management

Investment in CRM to Enhance Customer Experience, a Top Priority for Years to Come

Posted by Marion Tourrette on Sat, Feb 15, 2014

The outlook continues to be positive for CRM (customer relationship management) as buyers focus on technologies that enable more-targeted customer interactions in multi-channel environments.

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Tags: CRM, Customer Engagement, CRM Trends, Cloud Computing

SugarCRM Continues its Strong Growth in Asia Pacific

Posted by Marion Tourrette on Fri, Feb 14, 2014

CRM solutions provider SugarCRM is continuously expanding in Asia-Pacific with a year-over-year increase in sales. According to Larry Augustin, CEO of SugarCRM, Asia Pacific is one of the company’s fastest growing revenue regions globally.

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Tags: SugarCRM, CRM

Top Features Requested by CRM Software Buyers [New Research]

Posted by Marion Tourrette on Tue, Nov 26, 2013

CRM (customer relationship management) software has come a long way since its debut as primarily a sales automation system. With more insights available to users through social and analytics capabilities, CRM “wish lists” are much longer today than in previous years. But what are the essential features CRM buyers are seeking to assist their businesses and manage their most prized asset - their customers?

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Tags: CRM, CRM Trends, Guest Post

Cloud Computing Continues its Strong Growth in Australia [Report]

Posted by Marion Tourrette on Wed, Oct 2, 2013

Frost & Sullivan recently published the State of Cloud Computing in Australia Report 2013, which highlights that public cloud offering has seen very strong growth in the last 12 months.

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Tags: Amazon Web Services, CRM, Cloud Computing

CRM Survey - Share Your Experience with CRM Systems

Posted by Marion Tourrette on Fri, Sep 27, 2013

Want to know the top CRM systems that your peers are using this year? Software Advice has launched its 2013 CRM Software UserView survey. The survey collects market data such as the most popular CRM products and their top benefits. And you’re invited to participate.

The survey takes about 5 minutes to complete and addresses:

  • CRM system used
  • Top CRM benefits
  • Top CRM challenges
  • Changes in investment
  • Devices used to access CRM.
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Tags: CRM

How Best-in-Class Organisations Leverage CRM for Better Customer Engagement

Posted by Marion Tourrette on Mon, Jul 15, 2013

The advances in technology, changes in buyer behaviour and the hyper-connected world we live in have helped transform the CRM industry. As CRM vendors add social, marketing, analytics, and mobile capabilities to their CRM offerings, organisations can gain even more returns from their CRM, but the key to success is integration.

Research firm Aberdeen Group recently published a research paper that found that 87 % of sales professionals in best-in-class organisations achieve quota, versus only 20 % of their counterparts.

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Tags: CRM, CRM benefits, Customer Engagement, CRM Trends