CRM, Sales and Marketing Blog

CRM Software Survey: Lessons from Software Users

Posted by Richard Evans on Mon, Sep 22, 2014

Software Advice,  a free online resource for CRM buyers, recently released their 2014 Customer Relationship Management Software UserView. The report provides data on areas CRM technology users plan to invest in this year, current satisfaction levels and what users believe are the most common challenges and benefits of their CRM.

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SugarCRM Honored for CRM Excellence and Innovation By CRM Magazine

Posted by Marion Tourrette on Tue, Aug 26, 2014

SugarCRM continues to gain traction as an alternative to in the cloud, and for its product portfolio — this time with industry awards from CRM Magazine, part of

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Tags: SugarCRM

In Higher Education Today, it’s All About Nurturing Relationships Throughout the Entire Student Lifecycle

Posted by Richard Evans on Wed, Jul 9, 2014

In the increasingly competitive higher education landscape, Australian Universities and Colleges need to transform how they interact with students. It’s more important than ever to build and leverage lifelong relationships to boost enrolment, expand course take-up, and secure funding.

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Tags: CRM, CRM benefits, Stakeholder Engagement

CRM's Dirty Little Secret: New Analysis of Hidden Costs

Posted by Richard Evans on Tue, Jun 10, 2014

The way companies use and pay for customer relationship management (CRM) software has changed significantly over the past decade.

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Tags: CRM, CRM evaluation, CRM Cost

Australian Universities and Colleges Face a Brave New World

Posted by Marion Tourrette on Wed, May 21, 2014

Higher education is undergoing a transformation. Universities and Colleges must adapt the way they operate, and compete in an increasingly consumer-driven market. 

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Tags: CRM, CRM benefits, Stakeholder Engagement

Cut to the Cash: Best Practices to Shorten Your Sales Cycle

Posted by Marion Tourrette on Thu, Mar 20, 2014

Think about it – the more obstacles that stand in your sales reps’ way, the less time they have to close new deals. So to shorten your sales cycle, you’ll need sales processes that run as efficiently as possible.

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Tags: CRM, sales management

Investment in CRM to Enhance Customer Experience, a Top Priority for Years to Come

Posted by Marion Tourrette on Sat, Feb 15, 2014

The outlook continues to be positive for CRM (customer relationship management) as buyers focus on technologies that enable more-targeted customer interactions in multi-channel environments.

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Tags: CRM, Customer Engagement, CRM Trends, Cloud Computing

SugarCRM Continues its Strong Growth in Asia Pacific

Posted by Marion Tourrette on Fri, Feb 14, 2014

CRM solutions provider SugarCRM is continuously expanding in Asia-Pacific with a year-over-year increase in sales. According to Larry Augustin, CEO of SugarCRM, Asia Pacific is one of the company’s fastest growing revenue regions globally.

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Tags: SugarCRM, CRM

Big Data Survey Brings New Insights

Posted by Marion Tourrette on Thu, Feb 6, 2014

Big Data is getting even bigger, according to the results of Jaspersoft’s second Big Data survey.

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Tags: Business intelligence

Top Features Requested by CRM Software Buyers [New Research]

Posted by Marion Tourrette on Tue, Nov 26, 2013

CRM (customer relationship management) software has come a long way since its debut as primarily a sales automation system. With more insights available to users through social and analytics capabilities, CRM “wish lists” are much longer today than in previous years. But what are the essential features CRM buyers are seeking to assist their businesses and manage their most prized asset - their customers?

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Tags: CRM, CRM Trends, Guest Post