Web Development and CRM Portfolio

Cancer Council NSW Online Store Drives Increased Sales

Cancer Council NSW operates an online store at http://shop.cancercouncil.com.au selling SunSmart products based on the products offered through their stores and catalogues.

Loaded Technologies was briefed to refresh the website with a new design and improved user experience.

Key objectives

The key objective for Cancer Council NSW was to increase sales volumes and order value through the application of a new, contemporary visual look to the website. Improvements include a better user experience and addition of prompts to highlight promotional items.

The solution

Loaded upgraded the ASP Dot Net Storefront as an online store, redesign the site whilst retaining consistent branding and improved user interfaces, reporting and tracking functionalities.

Features include:

  • ASP Dot Net Storefront
  • Online shop with secure credit card payment gateway

The results

  • Improved User Experience, easier navigation and clear layout.
  • In 5 months, Cancer Council NSW has increased year on year online sales by 20%.

    Before Cancer Council's NSW website Redesign: 
cancer council nsw before website redesign

After Cancer Council's NSW website Redesign: 
cancer council NSW website designed by loaded technologies

Tags: AspDotNetStorefront, website redesign