Web Development and CRM Portfolio

Cancer Council NSW Online Store Drives Increased Sales

Cancer Council NSW operates an online store at http://shop.cancercouncil.com.au selling SunSmart products based on the products offered through their stores and catalogues.

Loaded Technologies was briefed to refresh the website with a new design and improved user experience.

Key objectives

The key objective for Cancer Council NSW was to increase sales volumes and order value through the application of a new, contemporary visual look to the website. Improvements include a better user experience and addition of prompts to highlight promotional items.

The solution

Loaded upgraded the ASP Dot Net Storefront as an online store, redesign the site whilst retaining consistent branding and improved user interfaces, reporting and tracking functionalities.

Features include:

  • ASP Dot Net Storefront
  • Online shop with secure credit card payment gateway

The results

  • Improved User Experience, easier navigation and clear layout.
  • In 5 months, Cancer Council NSW has increased year on year online sales by 20%.

    Before Cancer Council's NSW website Redesign: 
cancer council nsw before website redesign

After Cancer Council's NSW website Redesign: 
cancer council NSW website designed by loaded technologies

Tags: AspDotNetStorefront, website redesign

SugarCRM Drives Community Engagement for Project Local

community engament platform developed by loaded


NewsLocal, formerly known as Cumberland Courier Newspapers owns over 20 free newspaper titles in Sydney as well as metropolitan and regional newspapers.

NewsLocal recently launched a new initiative, called Project Local, to engage communities by getting their readers more involved in their local area activities. NewsLocal offers financial grants to support ideas that will help improve local communities.


  • To connect and engage with the local community at grass roots level
  • Drive greater participation by their readers in local community initiatives


Loaded Technologies delivered a website that provided one central engagement platform.

  • Strategy, design, development and deployment of Project Local
  • User registration, upload local community initiative ideas to win funding
  • Voting, social media sharing and commenting functionality
  • User authentication, profile, status, activity tracking in SugarCRM back end database
  • Website users can search for and view ideas that other users have uploaded, register, submit their own ideas, vote for their own and others’ ideas and share their idea amongst their social networks.

Business Applications developed and integrated:

  • Drupal Content Management System (CMS): used for user registration, user upload ideas, readers view and vote for ideas.
  • SugarCRM: used to marketing to contacts, monitor votes and entries, store user information, store ideas against the contact.


  • The initiative received huge local newspaper coverage and very encouraging results with around 5,000 registrations, 165 ideas submitted, over 19,000 votes cast and 20 initiatives funded in late 2011.
  • Hard copy and online editions of all mastheads carried front page media coverage of community groups and individuals who were funded in late 2011.
  • NewsLocal reader community has fully embraced this initiative and indications are that this will continue to grow as a further 4 cycles are rolled out in 2012.
project local community engament platform by loaded



project local community engament platform

Tags: SugarCRM, engagement platform, Drupal

ASF Boosts Scholarship Volume by 300 Percent with No Staff Increase

Company Description:

The Australian Scholarships Foundation (ASF) is the only Australian organisation solely focused on facilitating access to scholarships for Australian not-for-profit boards and managers to undertake education, training, and development programs that improve their ability to lead and manage. ASF was founded in 2008 and is headquartered in Sydney, Australia.

CRM Solution:
SugarCRM Professional, provided, customised and integrated by Australian SugarCRM's partner Loaded Technologies.

Business Issue:

SugarCRM and ASF case study

Read the SugarCRM case study

ASF negotiates with accredited education and training providers across Australia to provide free or discounted executive management, mentoring, and training programs in a range of management disciplines. When the foundation began operations in 2008, scholarship application, evaluation, and tracking were largely manual processes, managed with spreadsheets. But as the need for ASF’s services grew, the organization needed a system that could standardize and automate these tasks.


  • Manage increasing transaction and application volume
  • Deliver greater visibility and transparency into the application process
  • Operate cost effectively within funding constraints
  • Support more effective marketing and segmentation
  • Enable ASF to communicate confidently with scholarship funders and applicants

Solution:SugarCRM Professional

For guidance in finding and vetting a system, foundation CEO Amy Lyden consulted Mark Tallis, Director of Consulting for Loaded Technologies, a SugarCRM Gold Partner. Tallis and his developers took an agile development approach to the ASF project, using frequent prototypes to show Lyden the solution’s capabilities and structure and to encourage her participation in the process. The first phase of the solution focused on the sales pipeline, building the processes and supporting data to manage the institutions that are providing courses and course funding or referring personnel to apply for scholarships.

Business Benefits:

  • Improved management of the sales pipeline and application process
  • Streamlined communication with applicants and educational partners
  • Provided an easy-to-use system for volunteers and part-time staff
  • Enabled email marketing to be handled in house
  • Integrated SugarCRM with Moodle and Joomla


  • Increased application processing capability 1000 percent
  • Delivered a 300 percent increase in scholarships offered with no additional staff
  • Eliminated the expense of a third-party email marketing vendor.

For more information on ASF’s success story, read the SugarCRM case study, watch the webcast, and see ASF’s Chief Executive Officer’s testimonial for Loaded Technologies.


Website designed, developed and integrated with SugarCRM and Moodle:

ASF website developed by Loaded Tech

Tags: SugarCRM, SugarCRM partner

SugarCRM to streamline Telcoinabox service providers’ businesses

SugarCRM has been introduced by telecommunications wholesaler and franchisor Telcoinabox and SugarCRM Gold partner Loaded Technologies to streamline its service providers' sales processes and customer management.

Loaded Technologies has customised the system to include a billing connection module which connects Telcoinabox current billing system, Utilibill, to the service providers' CRM. This gives them a real time view of customers' billing and payment status.

The new system, SugarCRM allows service providers to:

  • Execute email campaigns
  • Generate leads more easily
  • Better manage customer acquisition and retention; and
  • Run real-time customer reports.

"Our primary focus is to continually search for ways to improve our service providers' business workflow and processes so they can focus on generating sales," said Telcoinabox CEO, Paul Line.

"SugarCRM Professional came up as the only one on the market that was flexible enough to allow us to do this"

"We anticipate even stronger turnover improvement among our service providers with this new system in place."
SugarCRM went live on 1st February  2011 and is made available to all Telcoinabox service providers through a licensing arrangement. It will be rolled out to all service providers globally, including New Zealand and the UK.

Tags: SugarCRM implementation, SugarCRM

Advance Documents Systems DotNetNuke Web Development

advanced document system web design by loaded technologies

Key Features

  • Client Lounge
  • DNN website

Advance Documents Systems (ADS) is a high-tech docu-management specialist based in Orange in the Central West of New South Wales. ADS provides a full range of record and document services including consulting, secure destruction, scanning, secure storage and environmental storage.

Specific Client Requirements:

  • To enhance the brand awareness of Advance Documents Systems
  • Client Lounge – Login area for posting of specific client information
  • A website with a full and feature rich Content Management System (CMS) for easy and regular maintenance of the site by nominated administrators.
The solution:
  • A strong custom design to accurately reflect the Advance Document Systems brand and the services it provides to its clients
  • Easy to update and maintain website by administrators at ADS using DotNetNuke CMS
  • Website hosting

Tags: web development, DotNetNuke, web design, Client Lounge

Cancer Council Australia DotNetNuke Microsite

web design cancer council micrositeMicrosite : Give it up for good

Key Features

  • Membership registration
  • Online donation payment facility
  • Thermometer as a visual aid to track fundraising success

Cancer Council Australia’s Give it up for Good initiative allows staff of their corporate partners to raise funds for cancer research, prevention and support services by undertaking a cancer smart challenge. Staff take steps to reduce their risk of cancer whilst raising funds for a great cause.

Loaded Technologies built a user-friendly microsite based on the Artez online fundraising platform used across many Cancer Council events.

The site is dedicated to encouraging staff of corporate partners to participate and raise funds to make a difference. Individuals take up a cancer smart challenge such as quitting smoking, limiting alcohol consumption, exercising being SunSmart and maintaining a healthy weight.  Through the website functionality, staff can set up an individual fundraising page allowing them to ask colleagues, friends and family members to sponsor them.

Loaded Technologies delivered a focused, donor friendly microsite, consistent with Cancer Council’s branding guideline standards. The microsite features an online donation payment facility, member registration and a thermometer as a visual aid to track fundraising success.

Tags: web development, DotNetNuke, web design, microsite, payment gateway

Dixon Sports Product Customisation Tool

dixons sports web design by loaded technologies

Key features

  • Product Customisation tool
  • Online shop
  • Membership area

Dixon Sports is an Australian owned and operated Company founded in 2002 which supplies Sporting Clubs and Schools throughout Australia with a wide range of Uniforms and Equipment.

Dixon Sports wants to provide customers with an interactive experience with the implementation of a Designer Wizard tool to design your own gear.

The solution

  • Website Redesign
  • Designer wizard tool to design and order your own uniform
  • ASP.NET StoreFront Online shop
  • Membership area

Loaded Technologies redesigned Dixon Sports website and developed a Designer wizard tool for customers to design their very own uniforms using a flash application.
All #10 Teamwear garments are custom designed by customers using the interactive 'Designer' tool on the website, developed by Loaded Technologies.


The site enables orders to be placed by customers over the internet which includes design specifications such as:

  • Choose uniform and colors: for soccer, Futsal, Hockey, handball, Schools
  • Quantity and Sizes
  • Choose the Sponsors logo
  • Allocate shirt numbers
  • Quote, Delivery Address & Contact details

Loaded Technologies built the site with an eCommerce product called ASP.NET StoreFront to offer visitors and clients an online shop.

Tags: DotNetNuke, web hosting, shopping cart, membership

NSW Government Metropolitan Plan for Sydney 2036

MetropolitanPlanSydney2036 designed by loaded technologies

The Metropolitan Plan for Sydney 2036, released by Premier Kristina Keneally on 16th December 2010 is the NSW Government's key urban planning document shaping Sydney's future growth.

This launch coincided with the release on the internet for public view on the same day. 

Key Objectives

The Metropolitan Plan for Sydney 2036 website was required to:

  • Promote the Metropolitan Plan as the long-term strategic plan for Greater Metropolitan Sydney to 2036.
  • Provide online resources and easy access to the planning policy actions. 
  • Be built and delivered in DotNetNuke content management platform requiring flash and video content.
  • Be comprehensive, whilst being simple and effective to navigate, with a unique and fresh Sydney feel.

The Solution

Loaded Technologies custom designed and built the website look and feel whilst still embracing the NSW Government design guidelines.

Flash was used to showcase video vox pops of Sydneysiders expressing their views, explanatory comment by Departmental staff , interspersed with footage from some of Sydney’s iconic events, attractions and lifestyle benefits.

The Outcome
When the Metropolitan Plan for Sydney 2036 was unveiled by Premier Kristina Keneally , it received wide media coverage with articles on the Sydney Morning Herald and Daily Telegraph, and other online media websites, as well as Kristina Keneally’s Twitter feed on the day of the launch.

Tags: web development, DotNetNuke, web design, flash

Moss and Spy Ecommerce Website

Moss and Spy developed by loaded technologies

Key Features:
  • DotNetNuke website
  • AspDotNetStorefront

Moss and Spy designer Lia Tsimos established her first label in the 80’s, and now distributes through 200 boutiques around Australia and on the international scene, in New Zealand, South East Asia and the Middle East. Boundaries are broadening with the much anticipated e-commerce feature recently launched.


  • A new website to Elevate Brand positioning, Drive sales through excellent product portfolio and Drive traffic to the new website.
  • A strong design to accurately reflect Moss and Spy brand and positioning.
  • Design of a premium catalogue to display Moss and Spy collection.
  • A website with a full and feature rich Content Management System (CMS) for easy and regular maintenance of the site by nominated administrators.
  • An eCommerce facility to catalogue, maintain and sell products.

The solution
Loaded Technologies designed and developed the e-commerce website:
  • Website built on DotNetNuke (DNN) Content Management System (CMS) platform
  • The ecommerce element is ASPDotNetStoreFront
  • Hosting
  • Product catalogue
  • Client lounge

Tags: web development, DotNetNuke, web design, web hosting, AspDotNetStorefront

Best Western Australia Search and Book Functionality

Best Western website design

Key Features

  • Interactive map search
  • Fully featured search function
  • Fully featured booking system

Best Western’s Australia website has been revamped, giving consumers an easier and faster way to search and book over 180 Best Western hotels around Australia.

Best Western Australasia worked with Loaded Technologies on integrating an improved search and book functionality allowing users tosearch for hotels by city, airport and attraction and find the best rates and packages for their stay.
The Australian website provides a comprehensive, easy-to-use search experience for customers, returning quick accurate and personalised results. Best Western Australasia anticipates over half of their bookings will be driven through their website.

The enhanced online reservation facility includes:

  • Interactive map search, showing hotel location, description and thumbnail images.
  • Fully featured search function with various filters
  • Fully featured booking system with detailed features: room rates, discount rates available rooms, star-rating and amenities

Benefits of the powerful hotel booking system

  • Improved hotel search experience
  • New online tour: video content showing the hotels and their surrounding neighbourhoods
  • Fast and accurate search results
  • New search filters based on City, Airport, Attractions

Kimi Anderson, General Manager of Sales and Marketing for Best Western Australasia said, “The new website, with greater capability, makes searching and booking accommodation even easier. Our online bookings have grown substantially over the past few years and we’re sure that the new website will continue to deliver on our guest’s expectations for a quick and easy booking process”.

The speed and functionality of the reservation facility coupled with the vast range of hotel accommodation means that Best Western is able to make the user experience faster than ever before.

Tags: web development, search and book functionality, DotNetNuke