Art Gallery of NSW

A strategic foundation

Audience and stakeholder engagement is a critical foundation for the Art Gallery of NSW’s ambitious growth strategy.

Loaded partnered with AGNSW to put the CRM foundations in place to enable this strategy, and continues to work with the Gallery on an ongoing basis to support and enhance the solution.

Project overview

We undertook a complex SugarCRM implementation program of work, involving extensive data migration and selected integrations. Once this foundation was in place we extended the CRM solution to support donations, sponsorship, membership, events and other marketing processes.

What our clients say

Loaded showed us from the beginning that they were genuinely interested in the work and mission of the Gallery, that this wasn’t just ‘a technology project’.

Jacquie Riddel

Director of Public Engagement
Art Gallery of NSW

Project details

Project duration

Various phases of work implemented since mid 2014

Industry

Government sector

Cultural sector

Services implemented

CRM strategy, CRM implementation, Data migration,
CRM integration, CRM hosting, CRM support

“AGNSW partnered with Loaded to put the building blocks in place for the organisation’s CRM strategy, a core platform of our strategic vision and an important enabler for our ambitious growth objectives.

Investing in an organisation-wide project as large as this was a very big step for the Gallery, which hadn’t had a history of significant infrastructure investment, so it was vital that we chose a partner that we could work effectively with and trusted.

Loaded showed us from the beginning that they were genuinely interested in the work and mission of the Gallery, that this wasn’t just ‘a technology project’. They won the project in large part due to their deep appreciation of the role and workings of the Gallery, ability to support us and adapt to our needs.

Loaded brings a combination of business, CRM implementation and change management skills to our work, which is important to ensure we are realising a return on investment. Loaded treats us like a partner, and takes on feedback with a constructive spirit, and we value our relationship with the Loaded team – they are a great team to work with.

We are mid-way through implementing our CRM project with Loaded, and there is still a lot of work ahead, however the team have shown us that they care about helping us achieve our outcomes and that they can think and act creatively to be agile and supportive partners.”

Jacquie Riddell, Director of Public Engagement, AGNSW
2017

Our team

Jenni is the Managing Director of Loaded Technologies. She is passionate about delivering strategic and practical CRM solutions that have a real impact on clients’ customer relationships and results.

Jenni Deslandes

Managing Director

Brian is a principal at Loaded and Head of Services. He helps clients unlock business value through existing and emerging technology and ensures consistent, high quality service delivery.

Brian Parkinson

Principal, Services

Richard leads Loaded’s business development and account management. He is focused on building long-term trusted relationships and providing genuine value to our clients.

Richard Evans

General Manager

Vanessa heads up our marketing function and is a charged with maintaining our brand integrity, building awareness and thought-leadership, and developing lead generating strategies to grow the business.

Vanessa Curtis

Marketing & Comms Manager

Jordan is a Support team member at Loaded. He provides technical support to our CRM users, investigating and resolving problems as they arise.

Jordan Garrido

Support & Systems Administrator

Jo is a Business Analyst in Loaded’s Customer Success Team working with clients on enhancement requests. She enjoys working with end-users enabling them to make the most of Sugar’s functionality and improving their customer experience.

Jo Hann

Business Analyst

Clare leads our Customer Success team, providing support, hosting and ongoing enhancement services. She is an experienced CRM Consultant, with a deep understanding of SugarCRM solutions.

Clare Hayward

Customer Success Manager

Uchechi is a Support & Systems Administrator at Loaded. She works with clients every day to unlock problems, provide CRM user support and resolve technical issues.

Uchechi Ihebom

Support & Systems Administrator

Vijay is a CRM Consultant, designing and project managing CRM implementations. Vijay has a strong focus on quality and project management rigour, to ensure smooth implementations.

Vijay Nagarajan

CRM Consultant

Sachin is a CRM Consultant, designing and project managing SugarCRM implementations. Prior to joining Loaded, Sachin worked in senior project roles on Siebel and Salesforce CRM implementations.

Sachin Nagpal

CRM Consultant

Mauro is a CRM Consultant, designing and project managing the full suite of Sugar implementations for Loaded customers. Prior to joining Loaded, Mauro worked in senior project roles on SAP Customer Experience projects.

Mauro Petruccelli

CRM Consultant

Tim is a Business Analyst at Loaded. He supports businesses in the scoping, development, and UAT phases of the CRM journey. Tim enjoys working collaboratively with businesses to ensure their requirements are fully understood and that they value Loaded’s customer experience services.

Tim Robson

Business Analyst

Kishore is a Support & Systems Administrator at Loaded. He works with clients every day to unlock problems, provide CRM user support and resolve technical issues.

Kishore Sharma

Support & Systems Administrator

Anh Duc is a Senior Web Application Developer and Technical Lead with passion to deliver robust solutions to complex problems and challenges.

Anh Duc Tran

Technical Lead

Giovana runs the Loaded office and manages our Accounts area. She is passionate about our clients, accurate and timely processes, and birthday cakes!

Giovana Van Leerdam

Office Manager

Hugh is a Director of Loaded. He has led successful technology ventures, held senior roles with Westpac, and is an experienced NFP non executive director. He is CEO of SuperEd, a digital retirement advice platform.

Hugh Morrow

Director

1 of 1

The Art Gallery of NSW’s CRM solution incorporates the flexibility and power of SugarCRM, selected integrations and a series of customer portals to improve stakeholder engagement. Loaded works in partnership with the Gallery to evolve the organisation’s CRM strategy, extend the CRM platform and drive user adoption.

Why choose us?

Loaded is a quality-oriented, deeply experienced SugarCRM implementation partner. We have the team, and the track record with clients, to give you confidence to move forward on your CRM journey.

Let’s work together

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