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Audience and stakeholder engagement is a critical foundation for the Art Gallery of NSW’s ambitious growth strategy.
Loaded partnered with AGNSW to put the CRM foundations in place to enable this strategy, and continues to work with the Gallery on an ongoing basis to support and enhance the solution.
We undertook a complex SugarCRM implementation program of work, involving extensive data migration and selected integrations. Once this foundation was in place we extended the CRM solution to support donations, sponsorship, membership, events and other marketing processes.
Loaded showed us from the beginning that they were genuinely interested in the work and mission of the Gallery, that this wasn’t just ‘a technology project’.
Director of Public Engagement
Art Gallery of NSW
Various phases of work implemented since mid 2014
Government sector
Cultural sector
CRM strategy, CRM implementation, Data migration,
CRM integration, CRM hosting, CRM support
“AGNSW partnered with Loaded to put the building blocks in place for the organisation’s CRM strategy, a core platform of our strategic vision and an important enabler for our ambitious growth objectives.
Investing in an organisation-wide project as large as this was a very big step for the Gallery, which hadn’t had a history of significant infrastructure investment, so it was vital that we chose a partner that we could work effectively with and trusted.
Loaded showed us from the beginning that they were genuinely interested in the work and mission of the Gallery, that this wasn’t just ‘a technology project’. They won the project in large part due to their deep appreciation of the role and workings of the Gallery, ability to support us and adapt to our needs.
Loaded brings a combination of business, CRM implementation and change management skills to our work, which is important to ensure we are realising a return on investment. Loaded treats us like a partner, and takes on feedback with a constructive spirit, and we value our relationship with the Loaded team – they are a great team to work with.
We are mid-way through implementing our CRM project with Loaded, and there is still a lot of work ahead, however the team have shown us that they care about helping us achieve our outcomes and that they can think and act creatively to be agile and supportive partners.”
Jacquie Riddell, Director of Public Engagement, AGNSW
2017
Jenni is the Managing Director of Loaded Technologies. She is passionate about delivering strategic and practical CRM solutions that have a real impact on clients’ customer relationships and results.
Vanessa heads up our marketing function and is a charged with maintaining our brand integrity, building awareness and thought-leadership, and developing lead generating strategies to grow the business.
Richard leads Loaded’s business development and account management. He is focused on building long-term trusted relationships and providing genuine value to our clients.
Jordan is a Support team member at Loaded. He provides technical support to our CRM users, investigating and resolving problems as they arise.
Jo is a Business Analyst in Loaded’s Customer Success Team working with clients on enhancement requests. She enjoys working with end-users enabling them to make the most of Sugar’s functionality and improving their customer experience.
Clare is charged with leading CRM implementations and providing ongoing support for our customers. She is an experienced CRM Consultant, with a deep understanding of SugarCRM solutions.
Vijay is a CRM Consultant, designing and project managing CRM implementations. Vijay has a strong focus on quality and project management rigour, to ensure smooth implementations.
Mauro is a CRM Consultant, designing and project managing the full suite of Sugar implementations for Loaded customers. Prior to joining Loaded, Mauro worked in senior project roles on SAP Customer Experience projects.
Sabin is a member of the support team at Loaded. He has several years of experience in IT working in different capacities for both private and public sectors. He is passionate about helping clients and getting the most effective and efficient outcome.
Anh Duc is a Senior Web Application Developer and Technical Lead with passion to deliver robust solutions to complex problems and challenges.
Giovana runs the Loaded office and manages our Accounts area. She is passionate about our clients, accurate and timely processes, and birthday cakes!
Hugh is a Director of Loaded. He has led successful technology ventures, held senior roles with Westpac, and is an experienced NFP non executive director. He is CEO of SuperEd, a digital retirement advice platform.
The Art Gallery of NSW’s CRM solution incorporates the flexibility and power of SugarCRM, selected integrations and a series of customer portals to improve stakeholder engagement. Loaded works in partnership with the Gallery to evolve the organisation’s CRM strategy, extend the CRM platform and drive user adoption.
+61.2.9931.7849
