Testimonial: The Art Gallery of NSW

Art-Gallery-of-New-South-Wales-logoAGNSW partnered with Loaded to put the building blocks in place for the organisation’s CRM strategy, a core platform of our strategic vision and an important enabler for our ambitious growth objectives.

Investing in an organisation-wide project as large as this was a very big step for the Gallery, which hadn’t had a history of significant infrastructure investment, so it was vital that we chose a partner that we could work effectively with and trusted.

Loaded showed us from the beginning that they were genuinely interested in the work and mission of the Gallery, that this wasn’t just ‘a technology project’. They won the project in large part due to their deep appreciation of the role and workings of the Gallery, ability to support us and adapt to our needs.

Loaded brings a combination of business, CRM implementation and change management skills to our work, which is important to ensure we are realising a return on investment. Loaded treats us like a partner, and takes on feedback with a constructive spirit, and we value our relationship with the Loaded team – they are a great team to work with.

We are mid-way through implementing our CRM project with Loaded, and there is still a lot of work ahead, however the team have shown us that they care about helping us achieve our outcomes and that they can think and act creatively to be agile and supportive partners.

Jacquie Riddell, Director of Public Engagement, Art Gallery of NSW

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